Published on October 24, 2022
Giving a company an excellent domain name is both critical for its success as well as a cognitive pursuit. Entrepreneurs often choose lousy names and signal the worldwide web that they do not take the company naming business seriously and pay no attention to the fine details. Remember bad domain names hurt your business and its reputation.
Some of the glaring business failures are due to their domain names. Experts exchange (Domain name espertsexchange.com and speed of art (speedofart.com) are just two examples of how choosing unintentionally non-appropriate names can harm a business.Giving a company an excellent domain name is both critical for its success as well as a cognitive pursuit. Entrepreneurs often choose lousy names and signal the worldwide web that they do not take the company naming business seriously and pay no attention to the fine details. Remember bad domain names hurt your business and its reputation. Some of the glaring business failures are due to their domain names. Experts exchange (Domain name espertsexchange.com and speed of art (speedofart.com) are just two examples of how choosing unintentionally non-appropriate names can harm a business.
The entrepreneurs used to name their companies on a variety of parameters. Most notable of these include founder names, religious entities, name of cities, joining parts of merging companies’ names in case of mergers, and abbreviations, etc. Let’s see some examples:
The German multinational Bayer is named after its founder Friedrich Bayer. The Italian Luxury sports car manufacturer Ferrari is named after its founder Enzo Ferrari.
Nike is named after the Greek goddess of victory.
The British Banking and financial services company HSBC is an abbreviation of Hong Kong and Shanghai Banking Corporation.
The Reckitt Benckiser is the name from Britain’s Reckitt and Colman and Dutch company Benckiser NV which merged in 1999.
The Japanese construction vehicle manufacturer Komatsu is named after the city of Komatsu Ishikawa, where it was founded.
The address bar of your restaurant’s custom domain name is something you will have to live with for a long time. The customers will get their first impression of your restaurant from its domain name. It, therefore, implies that you have to select it wisely. Choosing a good name for your restaurant is also important because you will have to compete in a saturated market. The USA has more than one million restaurants and entering this market with an attention-grabbing domain name will be the best thing for any startup. I will present useful tips on how to find a domain name that helps promote your restaurant’s business.
Brevity, as Shakespeare described is “the soul of the wit”. This is valid in choosing the name of your restaurant. The shorter domain names are easy to type and spell. Being concise these are easy to read. Since customers need to type your domain name in the address bar, they will do so easily if it is short and easy to spell. For two reasons it is even more important. Firstly they should not ask others to spell it and secondly, if they have to recommend it to others, its easy spelling will enable them to do so.
Mirazur of France is the world’s best restaurant according to 2019 report of the world’s best restaurants. In the USA, Casme is the highest-ranking restaurant. Don’t you think that besides their food quality and ambiance, their short names also is one factor for their popularity?
Being an ambitious restaurant owner, you will always want that visitors to your website repeat their visits and that also too frequently. You will also desire to have enhanced traffic to the website. The basic requirement of this, however, is a name that is easy to remember. A name that is too much hyphenated or has strings of number in it will obviously be not easily memorable.
Uniqueness creates distinction and names that give a creative touch to your brand are catchier. Instead of going for generic names like bestfish.com or tastyfood.com you can try names with the catchy combination of words to make them fun to say. Some unique restaurant’s domain names worth mentioning here are: • Thai Tanic (Washington D.C).Remember the movie Titanic of 1997?• Lord of the fries (Melbourne Australia). A variation of the novel Lord of the flies by William Golding.• Backyard Bowls (L.A California)
Keywords enhance your SEO compatibility and thus result in an increase in traffic to your website. A strong keyword if used at the beginning of the name proves as an effective ingredient in creating an excellent domain name. You can search for the most suitable keywords through the Google keyword planner. While using keyword in the domain name you should use broad words that convey what your business is all about.A very common problem with good keywords is that they are already taken and for making your domain name stand out you must use the targeted keyword with other words creatively.
According to Verisign, the global provider of domain name registry services, currently, there are 351.8 million registered domain names. This astronomical figure makes people believe that all domain names have been taken. They, therefore, tend to avoid hectic search that is required for choosing an excellent domain name. Here comes the role of the name generator. It helps when somebody finds it difficult to find a cool domain name. They ask a keyword and in return provide tens and hundreds of unused domain names that are valid too. One such business name generator that I suggest is NamoBOT. This is an awesome domain exploration tool for business names with 42 million words. This amazing tool provides simple yet unique names that anyone would love to acquire.
Including the name of your business location in the domain, if it is focused on a geographic region is beneficial. This is recommended by Jean Bedord, a silicon valley based search consultant. If a business is local it can obtain much advantage of targeting its customer’s in a specific location.The trend of using geographic location-based extensions is also growing. For the restaurant business, this might prove beneficial as they often operate in localized areas. The country-specific extensions like .uk (for Britain), .nl (for Netherland) and .de (for Germany) are the best for Restaurant’s domain names if they plan not to do business outside a selected country.
Though extensions like .me and .pro appear trendy, the classic .com is still the most popular and trusted TLD (Top level domain).According to blog searchmatrics.com, it is being used by 75% of the websites. According to Jordon Koene, the ex-Head of SEO at eBay,”.com looks more authoritative, it is more memorable”. He further says that our minds are wired to think “dotcom”.Being in the restaurant business.one will be desperate that people reach their website easily. Since they are accustomed to typing .com, while searching for a desired product or service, any other extension may likely result in failed browsing attempts to locate your restaurant.
You will surely not want to be sued by a restaurant whose trademark gets infringed by your business domain name (albeit by mistake).So one has to be extra cautious and make a thorough research before getting a domain name registered to check that no trademark violation has occurred. You can check this at the website of United States patent and trademark office. Also, check copyright issues if any to avoid unnecessary negative legal consequences.
Your restaurant’s domain name is its first impression and introduction to the whole world. Choosing a brandable and SEO compliant domain name is therefore crucial for your business, especially if it is a startup.By now you must have grasped the dos and don’ts of the process to get a credible and effective domain name. Get creative, keep the tips mentioned above in mind and you will grab a cool yet winning and killer domain name for your restaurant.
