Published on July 27, 2023
You are research on lawncare and landscaping and find a site “landscaping.com.” ‘Perfect!’ you think to yourself. However, you open the site to find information on property and real estate, completely irrelevant to the name of the site.
This is exactly why domain names are important. They are web addresses, but so much more. Your company domain name will define your online presence and the web traffic you receive, making it a vital part of your digital identity.
This is why choosing the right domain name is so important. For online companies that depend on web traffic, the right domain name can make or break the organization.
When deciding on a domain name, ensure that it is short and catchy. Surveys say that the length of six characters is the sweet spot due to their popularity.
Getting overwhelmed or worried that your domain name is not catchy or irrelevant? Reputable domain name generators like Namobot.com will provide you with great ideas which are catchy and impressionable.
However, that is just the tip of the iceberg. Let’s explore domain names in greater detail, delving deep into their meaning, as well as highlighting some reasons why the right domain name is vital for shaping your business.
Imagine that you are in a hallway filled with doors, with each gate leading to a different room. You would get a basic idea of what the room looks like when you read what it's labelled with and access the one most relevant to what you need. In this example, the hallway is the internet and the labelling on the door is the domain name.
That was the gist of it. If you want its literal definition, the domain name is referred to as a set of alphanumeric string of characters that are used to access a website from your internet browser.
This begs the question: why not just use the raw address? That is because they are more complex and difficult to keep in mind.
Imagine you had to type in something like 184.108.40.206 to visit Google. If that were the case, you wouldn't even remember one site, let alone several others.
Through the magic of the Domain Name System (DNS) these numerical addresses got converted into the much more desirable and easier to remember domain names which we use today.
It is very important for a website to offer a satisfactory user experience, and choosing a domain name that matches with your company name is vital to a great user experience.
If the website appears as soon as the consumer types in the name of the company, it will create a seamless experience which is what consumers want nowadays.
This is especially useful for online stores because a seamless experience will encourage potential consumers to visit the website, increasing the likelihood of investing in the product.
However, if the domain name differs from the company name, users will be confused and become discouraged to search for the website.
The bottom-line is that a consistently relevant experience will be easy for consumers to navigate through, and the easier the experience, the better the odds of them investing in the product or service.
For websites, SEO is the name of the game. The more SEO optimized a website is, the more visible it will be on the internet.
Choosing the same domain name as your company does wonders for your site in terms of SEO, since they have a positive influence on Google rankings.
The search engine considers the brand name as a keyword which is why, if the domain name is aligned with the brand name, it boosts the likelihood of the website appearing because of organic searches, increasing its visibility.
Are you more likely to open an email from an unknown name that you have never heard of, or from the company?
Using a domain name that is the same as your company name conveys a message of professionalism and trustworthiness from a recipient’s perspective.
Sending emails with the company’s name also reduces the risk of possible malware or phishing attacks, since you know that the source is reliable.
Aligning your domain with your company name builds trust within the consumer.
When the consumer does a search on the company name and your official website is the first result, it creates an image of authenticity in the minds of the potential consumer.
The phrase, “consistency is key” applies here as well. A brand image that manages to stay consistent throughout different mediums contributes to brand recognition.
The domain name is a crucial aspect that defines the success of businesses, which is why they should never be neglected. The above-mentioned reasons explain that the right domain name can make or break companies, especially in such a society where your online presence can define your position in the corporate world.